smashing-ebook-06-typography by SMASHING MAGAZINE

Author:SMASHING MAGAZINE
Language: de
Format: mobi, epub
Tags: Smashing eBooks
Published: 2011-02-14T16:00:00+00:00

Contrast Distinct with Neutral

A clean, readable typographic design requires careful attention to intended and unintended tension. One place to look for unintended tension is with personality clashes among your type choices. If one of your main typefaces has a lot of personality, you might need a secondary typeface to take on a neutral role.

In our example, the left column pairs Dax Bold with Bernhard Modern. This is a poor choice for at least two obvious reasons we՚ll examine.

First, Dax has narrow glyphs and a big x-height while Bernhard Modern has some very wide glyphs and one of the lowest x-heights among popular classic typefaces. Second, Dax is an informal, modern, and bright typeface. It՚s a great fit for a techie, savvy, modern message. Bernhard Modern on the other hand is classy, quiet, sophisticated, and even a touch intimate. Combine the lack of chemistry among those attributes together with the very different personalities of each typeface and you have a poorly functioning bit of typography.

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